What is an Alphanumeric Sender ID
an Alphanumeric Sender ID is basically the name of your business or brand showing up as a text message sender, rather than some random 10-digit number. So in place of your texts coming from a number you’ve never seen before, they’ll show up from something obvious like “AMAZON” or “HDFC Bank”.
How does this work
well, there are a few rules to keep in mind. Firstly, the name has to be limited to 11 characters ( letters , numbers and spaces are allowed, but it cant just be numbers) – and secondly, its one way communication only – the person on the receiving end cant reply to it. Finally, in many countries you need to register the sender name with the carriers before you can use it
How Onextel helps out with Alphanumeric Sender IDs
onextel will help sort out the alphanumeric sender id registration part as part of the sms/dlt compliance process in India – that way businesses can send out otps, alerts and promotional texts showing off their own brand name rather than some generic number
Why does this matter
having a recognisable sender name helps build trust with your customers. When a message comes in from a brand that they know, they are much more likely to open it and take action, rather than ignoring it because it looks like it has come from some unknown number.