Dynamic Number Insertion (DNI) is a pretty slick call tracking technique that can change the phone number shown on a website depending on how each visitor landed on that page in the first place. So, two people on the same page can be looking at different numbers – this one is tied to the source that brought them there and that one is tied to the source that brought the other one – and that way you can actually trace the call back to the exact campaign , ad or keyword that got them to call in the first place.
How does Dynamic Number Insertion (DNI) Work?
Somewhere on your website there’s a small bit of code that does its magic – it detects all sorts of info about each visitor, like which ad they clicked, what search terms they used, which campaign referred them, and then it swaps out the phone number on the page with one from a pool of tracking numbers. Then when that visitor calls the number they see, the call gets logged back against the source that brought them in and then it gets forwarded on to the real business line, so the caller never even notices anything different. Over time this helps build a really accurate picture of which marketing efforts are actually generating phone calls – right down to the keyword level.
How Onextel helps with Dynamic Number Insertion (DNI)
Onextel provides the virtual numbers that DNI relies on to make it all happen, letting businesses figure out which campaigns , ads and even keywords are bringing in the calls . They also supply all the call tracking and routing tools on the same platform, which means DNI-driven calls can be measured to see where they came from and directed at the right agent – giving you a clear line of sight from your marketing spend right on through to actual conversations.
Why it matters
For businesses where a phone call is the key to actually getting a conversion DNI can be a total game changer – it answers the question most marketers have been stuck on: which campaign actually caused the phone to ring ? By being able to trace the call right back to its source you can then go on and invest in what works, cut out what doesn’t and prove out the return on investment in channels that otherwise looked invisible. Its the missing link between online marketing and real life conversions.