TRAI Regulation

According to TRAI Regulation (Telecom Regulation Authority of India) promotional messages submitted will be charged with an extra amount that is @ 5ps + taxes effective 1800 hrs IST 25th October 2011. Therefore, oneXtel has also introduced the same. Another regulation was designed to put an end to the unsolicited commercial communication (UCC) to subscribers of National Do Not Call (NDNC) register, now enhanced and renamed as National Customer Preference Register (NCPR).

Bulk sms has been divided into two categories:

Transactional SMS: Information pertaining to the account of its customer sent to the customer by a licensee or Bank or financial institution or insurance company or Credit Card Company or depositories registered with securities and Exchange Board of India or direct to Home Operators. Information given by Airlines or Indian Railways or its authorized agencies to its passengers regarding travel schedules, ticket booking and reservation. Information from a registered educational institution to its students or their parents or guardians. Any message transmitted by or on the directions of the Central Government or State Government, TRAI or any agency authorized by TRAI, or on the directions of bodies established under the Constitution. Only messages with the above nature will qualify as transactional message.

Promotional SMS: Messages which do not fall into the category of transactional sms are considered as promotional, until TRAI appends the existing Transactional List with further categories.

DND Scrubbing

Promotional Messages will be DND Scrubbed that is the messages will not terminate on DND numbers except NCPR (based on customer preference) Transactional SMS will not be DND Scrubbed that messages will be terminated on DND numbers.

  • Transactional Messages will be delivered 24X7.
  • Promotional Messages will be delivered from 9 am to 9 pm only.
Sender ID

Promotional Messages will have unique sender IDs based on the categories as listed in NCPR. The categories are as follows:

  • Banks, Insurance, Financial products, credit cards
  • Real Estate
  • Educational Institutes
  • Healthcare
  • Consumer goods and automobiles
  • Communication, Broadcasting, Entertainment, IT industry
  • Tourism

Violation of the above regulation will attract incrementing penalties starting from Rs. 25,000 to Rs.2,50,000 and blacklisting for a period of 2 years thereafter. The above regulations are welcomed by us and it gives us immense pleasure to let you all know that we are all geared up to go ahead with the regulations as all the required amendments have been made at our end and we have successfully tested the same. Customers will be given the privilege of selecting the category at their end and initially verification will be made at our end to ensure that the same falls in the right category. For the time being, considering the huge risk that revolves around terminating messages to DND/NCPR, we have opted to completely avoid sending messages to DND regardless of the NCPR. Transactional messages, however, will be terminated on DND numbers. Real time DND scrubbing will be done at our end and real care will be taken regarding the time window, which means peace of mind for our customers. Our feature rich – future ready panel will continue providing the best service in the industry, with complete adherence to the present regulation and/or any future regulations to come. Please get in touch with our support team for further clarifications that you might need regarding this.

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